user‑friendly websites
About two billion people worldwide have access to the World Wide Web (WWW) as of 2010. No matter what your business is, you can’t ignore a community this large. Even a simple, 3‑page website can be a great tool in gaining business from the online population.
A website has become such an important tool nowadays that people simply expect every business to have one. If someone searches for your business online and can’t find your website, the likely assumption is that your business is amateur or that it cannot afford a website.
Your competitor probably has a website and if you don’t, your competitor is automatically ahead of you. Researching a business with no website is frustrating, and if potential customers can’t find your business online, they’ll turn to another business.
Your website never sleeps. It’s available 7 days a week, even on holidays. So while you’re busy living life, your website is available to answer questions and share important information with your customers.
Nowadays, almost all business cards have a web address listed next to the contact info. It’s smart networking – many people prefer to learn some background info from your website before dealing with your business.
Where are you located? What are your hours? What are your services? How much do you charge? How and when can you be reached? These are all questions that can be answered on your website.
Share your upcoming holiday schedule. Announce a new service. Describe a new product. Unlike printed materials, a website can be updated immediately, day or night. You can update your website once a week, or ten times a day – there’s no printing costs. A brochure can’t compete with that.
If you have a product or service that you want people to buy, it’s time to get a website. Your website doesn’t have to have a shopping cart. It can simply provide information, and a way for people to contact you.
Your website can provide the public with pictures of your products, staff, location, and pretty much anything you want – even audio and video files. The more you share, the more interest you gain from potential customers.
Don’t waste time answering the same questions again and again. Simply direct people to the FAQ page on your website. It saves your time, and theirs.
A website can reach anyone with internet, anywhere in the world. With that kind of power, your business can market to people in countries you’ve never even been to – all from the comfort of your home or office.
Find out what people think of your business or your services. Your website enables visitors to fill out a simple form that is sent directly to your email.
Face it, whether you’re tech savvy or not, more and more people are turning to websites in order to save paper and cut printing costs. It’s convenient for you and beneficial for the environment.